The sales process is often considered the backbone of successful sales efforts. It provides a structured approach to selling, enabling salespeople to achieve their targets with greater efficiency and effectiveness. From identifying potential customers to closing deals, the sales process plays a crucial role in ensuring that sales efforts are directed towards meeting business goals. In this short course, we will explore the importance of a well-defined sales process and its impact on sales performance. Whether you are a seasoned sales professional or a newcomer to the field, this course will provide you with a comprehensive understanding of the value of a sales process and the steps you can take to develop and refine your own sales process.